This has been sidetracked a bit. It isn't really meant to be a "product improvements" thread, but rather a business strategy thread.
I apologize for participating in it. However "Business Strategy" should always consider "Product Improvements".
-Where do you think marketing budget should be best spent/what groups and demographics targeted?
Marketing budget should be partially spent on me and those who help sell the product. Every time I stop to answer the questions people ask me, I spend the time to explain a whole bunch of facts about the Onewheel. OW definetly has cool factor. Everyone wants to be cool. That being said , it all comes down to who can afford it. I am a middle-aged dude who can afford these machines..
Kids(5-18yrs): $0 income; wants 1, cannot afford but can influence the purchase.
Student Adults: $0 income left; wants 1 but cannot afford.
Working Young Adult(19-30): $2500 ; 1% interested ; small interest
Career Adults( 30- 100): $2500- $1,000,000; have money .
Most smart Marketeers know where to dig their gold.
-What else to add to the product lineup?
Hmmm. A lot of risk assessment.
I know quite a few successful restaurants have a very small menu. Little variety but very good food.
I would like to see an uncanned open source version OW control board. Could be higher in price but need to be incompatible with a the existing versions.
-Do you think it makes sense to go public or sell out to a larger sporting goods company?
Why even have the thought. Quality control would be even worst than ever. I still hearing chatter of bad Support.
-Best growth strategies?
Make it cheaper.