I agree it is a shameless copycat, though I think everybody should be allowed to create in the world what he likes to add into it. They believe they can make a better thing? Well, let them try.
Future Motion has the credits for being the first with this kind of device. Ok, credits do not serve you food, but they have a major headstart that will.
Others in the market will push Future Motion to make sure their product is and stays the best.
Imagine how the roads would look like if only mister Ford(*) was allowed to produce cars. Pretty boring probably and, we might still be riding his Model T.
(*) I did not check whether he was the first, he probably was not, that is not the point of the message.