Guys it's up to everybody to deal with the delays on its own way, but at some point I think that we need to stop behaving as a herd of sheep (not sure if it means something in English but it does in French) and eating with satisfaction every excuse that FM is throwing at us.
I have been silent until now but this situation makes me want to say what I think, which of course won't change anything, but whatever:
The "Dude-WMOW" is absolutely not a "predictive shipping" website, it is a website advertising a dream to prevent you from cancelling. It may be accurate for standard orders, but its goal is the exact opposite for pre-orders.
Who would have kept their 1000$ March orders if you knew that your board would not ship before end of August/early September? Maybe some would still have, but I am quite sure most of us would have cancelled, waiting for the situation to settle down.
Don't fool yourself, FM is perfectly aware of this, it is not their first product and they are an established company. They just needed the cash to secure their investment and they probably had no other such easy choice.
As a senior project manager, I am quite shocked by the delay communication that they are providing, it really sounds fishy (to avoid saying full of bullsh*t):
As an established company launching your 4th similar product, how can you suddenly realise end of June that your are going to be 1 month late to ship orders that are shcheduled shipping in the next 2 days? It is plain impossible, if you are 1 month late... and even if you are the dumbest manager in the world, you know it at least one month in advance, meaning end of May
How can you throw the excuse that you are late because your board contains only new pieces except for one screw and that it is a real challenge? When they showed the prototype in March, they were perfectly aware of this, therefore perfectly aware that they would have extra delays due to this, but still they advertised "shipping in May" to gather pre-order for fools hoping to get their order as advertised, for summer.
Then they explained that a delay was due to moving to the new facility. Seriously, this is a surprise to them? When you move to a new home or to a new office, you don't anticipate delays in your work?
And now, cherry on the cake, they are explaining to us that the delays are due to new staff being trained which makes it complicated to produce as much as anticipated in the Dude site. This is comical, they had two extra month to train new staff and yet they discover now that it takes time to train staff?? Who in the world doesn't know that new staff takes time to train?
Now when you put all this together, do you seriously think that early July when they sent the Pint toy and excuses, they were not aware that they had to: cater for the already huge delay + move to new facility + train new staff + take holidays? Of course they knew, and of course they knew exactly by then that it would take more than 4 weeks. They just built a first batch ASAP to reassure everyone but it is such in a limited number that it means nothing for all the guys who did not spammed refresh on day 1.
So, well, I am sorry but I believe that FM perfectly knew, already in March, that they would never be ready for summer. They may have suffered a few important delays, but which would be anticipated by any experienced manager, especially when you are building the 4th product of your main product line.
Now they are probably taking holidays after hard working months and the new staff cannot follow demand. But that makes me even more worried because I don't want my board to be built by an inexperienced guy just because they are late, but whatever, we'll see.
I am not saying that what they are doing is easy, but they can for sure update the website with the real forecast (which means pushing back by weeks/months) instead of pushing constantly by one, two or 4 days. But they don't because there would be way too many cancellations.
Now apologies for this long post, I don't like being "played" like this, I do not think it is respectful to your customers. On my side, I will be waiting for my board if it ships before mid September. After that I may cancel my order.
I advise stop trusting the "Dude full of sh*t" website, it is just fooling you around. I also advise stopping listening to their excuses, it is just the perfect complement to the website: "Make them think that it is so soon that they will not cancel, even if you do this every day for the next 6 months"